Why the Number 2 Means Everything to Me

When people see the number 2 in my logo, they might assume it’s just a design choice—something simple, clean, or easy to remember. But for me, it’s anything but random.

The number 2 carries a story. A memory. A legacy.

It represents my younger brother, Daniel.

Dan wasn’t just my brother—he was someone who brought energy, perspective, and joy into every room he entered. Like a lot of kids, he had his heroes. His favorite player was Derek Jeter, and his favorite number was, without question, 2.

Through Make-A-Wish, we were given something I’ll never take for granted—the opportunity for Dan to meet Derek Jeter. Not just once, but on a couple of occasions. Those moments weren’t just about baseball. They were about hope, excitement, and seeing pure joy come to life in someone you love.

That number—2—became more than a jersey digit. It became a symbol of those memories, of who Dan was, and what he meant to me.

So when it came time to create my company and build something that reflects who I am and what I stand for, I knew I didn’t want a logo that was just “good branding.” I wanted something real. Something that meant something.

Including the number 2 was my way of making sure Dan is always part of what I do.

His spirit shows up in my everyday work—in how I connect with people, how I try to show up for others, and how I push myself to make a difference. I try to carry forward a small piece of who he was—the joy, the resilience, the perspective—and build that into my practice.

The logo isn’t just a symbol of my business.

It’s a reminder of why I do it.

It’s a reminder to stay grounded in what matters.

And it’s a way of keeping my brother with me, every single day